CBC’s HOCKEY NIGHT IN CANADA LIKE YOU’VE NEVER SEEN IT BEFORE
CBC and Panasonic Canada bring Canada’s favourite hockey broadcast into
Canadian living rooms in 3D

CBC press release

He shoots, he scores and the puck is so close Canadians can almost touch it. Imagine watching Canada’s favourite sport in 3D! CBC and Panasonic Canada announced today they will bring the first-ever 3D broadcast of CBC’s Hockey Night in Canada into Canadian homes. Two broadcasts of CBC’s Hockey Night in Canada will be available to Canadians in 3D this upcoming season – Montreal versus Toronto on Saturday, December 11, and the Heritage Classic from McMahon Stadium in Calgary on Sunday, February 20, 2011.

“We are very pleased to partner with Panasonic on this unique and ground-breaking initiative,” says Scott Moore, Executive Director, CBC Sports and General Manager, CBC Media Sales and Marketing. “Together we will be bringing an experience to Canadian hockey fans that has never been done before. This is a Canadian first and a very exciting time for television and hockey in Canada.”

A leader in 3D technology, Panasonic has worked closely with Hollywood to develop Full HD 3D technology for the most immersive viewing experience. Since 1995, Panasonic Hollywood Labs has been at the forefront of home video technology, combining cutting edge technologies with the sensitivity of Hollywood directors to produce images of the highest quality. With this exciting new development, Panasonic will help bring a new dimension to the broadcast of CBC’s Hockey Night in Canada to Canadian hockey fans.