I think the below excerpt from the TSN article says everything we pretty much already knew:
The Montreal Canadiens were the top-ranked Canadian team, coming in 12th.
They were followed by the Edmonton Oilers (24th), Calgary Flames (29th), Ottawa Senators (31st), Vancouver Canucks (49th), Toronto Blue Jays (66th), Toronto Raptors (80th) and, surprisingly, the Toronto Maple Leafs (91st).
Nikolay Panchev, Turnkey’s research director, says the Maple Leafs’ low ranking was a result of poor scoring in fan perceptions of ownership, the team’s commitment to winning and how well managed the club is.
He also said that in a measure of 36 brand attributes associated with the team, profit maximization was the one most commonly chosen for the Maple Leafs.
Fans chose profit maximization as the survey’s second-most negative brand attribute, behind only arrogance.