True Rivalry Announces New Gionta and Gallagher Charity tees

Montreal — True Rivalry, a Montreal based clothing brand, partnered with Montreal Canadiens players Brian Gionta and Brendan Gallagher to raise money for charity. The

concept is to create a fun ‘Rivalry’ between the teammates as they use social media platforms to incite fans to purchase T-shirts they each helped to design. Partial proceeds of each shirt will go to a charity of their choice; Gionta choosing the Ronald McDonald House, Montreal and Gallagher choosing Sports Jeunesse (Kid Sport, Quebec chapter). Our hope is to carry this forward to other players and other sports.

“We are thrilled to work with Brian and Brendan and to bring this to the fans of both players. We are encouraged by the buzz already garnered as other professional athletes are introduced to the idea.” said Jason Portnoy, President and Founder at True Rivalry.

The tees at this time can be purchased online at www.TrueRivalry.com and in select greater Montreal retailers next week. The website will list all retailers once the product is available in-store.