Posted by Chris G, Digital Radio Producer, All Habs Hockey Magazine

LAVAL, QC — FGL Sports officially launched its new Sports Experts flagship store at Carrefour Laval today. Jean-Stéphane Tremblay, Executive Vice President, took the opportunity to announce a partnership between Sports Experts and Montreal Canadiens defenceman, P.K. Subban, that will make Subban the franchise’s spokesperson.

The new Sports Experts concept will leverage new technology, innovations, and the biggest brands in sports. The flagship store will open to the public on Wednesday, November 11th.

Subban took part in the ceremonial puck drop, as seen below.