Enter Hockey Love Hurts Contest


MONTREAL, QC — We are proud to announce that All Habs Hockey Magazine has been chosen by Visa Canada as a partner for their “Hockey Love Hurts” contest! All Habs readers can enter by describing ways in which your favorite team is causing you emotional pain, no matter which NHL franchise you support.

Hockey is an intense sport, and hockey fans are a passionate bunch, especially during the Stanley Cup playoffs. Have your heroes on ice broken your heart?

Tell us which hockey moment has caused you to suffer, and you have a chance to win a prize package that could ease your pain.

The winner of the All Habs contest will receive a prize package from Visa Canada valued at approximately $180 which includes:

  • $35 Visa gift card to buy the comfort food needed to ease the pain
  • Tissues to help cope with the thought that the season is over
  • An electric shaver to ceremonially remove the mighty playoff beard
  • A new athletic shirt, to replace a well worn lucky jersey stained with tears and food
  • A blanket, because it may be time to go outside and see your friends and family
To make it easy for you there are three ways to enter:
  1. Post a comment to this article that relives the drama of your best “Hockey Love Hurts” story.
  2. Tweet your heartbreaking moment to @All_Habs using the hashtags #allhabs and #hockeylovehurts
  3. Like the All Habs Fan Page on Facebook and share your tearful tale.

Don’t delay! This contest is only open until 11:59 PM (EST) on Monday, April 23, 2012.

Contest winners must have a Canadian mailing address. Participants must be 18 years of ago or older. Prizes must be accepted as awarded; no substitutions.


In addition, throughout April, Canadian Visa cardholders are automatically entered to win a trip to Game One of the Stanley Cup Final for themselves and 10 of their friends every time they use their Visa card.  No morning practices or perfect slap shot required.  Instead fans can earn their trip to see Lord Stanley’s Cup while purchasing weekly groceries or even that morning cup of coffee.

Cardholders in Canada who have reached the age of majority in the province or territory they reside in can become the most popular person in Canada just by using their Visa card on everyday purchases. Hockey fans can also visit www.hockeylovehurts.ca to watch a Hockey Love Hurts video, download an app that allows them to draft the roster of 10 friends they would take with them if they won the grand prize, and get full contest details.

“As hockey lovers, we understand the emotional connection fans have to their favourite teams,” said Brenda Woods, Head of Marketing, Visa Canada. “With that passion in mind, we are thrilled to be celebrating Canadians’ love for the sport, offering cardholders from across the country (and ten of their friends) the chance to attend the Stanley Cup Final.”

The Hockey Love Hurts contest runs from April 1st to 30, 2012 at 11:59 pm. ET. No purchase necessary to enter. For more information and complete contest rules, visit hockeylovehurts.ca or Visa.ca.

Good luck!


  1. YEP….I FELT and Thought the Same Way and PAIN when the

    WINNIPEG JETS were Eliminated from the Playoffs !! 1.)

    Forget the Money Card. 2.) Sell some OIL Securities that you

    Inherited from Mark Messier. 3.) GET to Know Mssrs. Lou

    and Jeremy Jacobs REAL, REAL Good !!

  2. From Marilou (via Twitter):

    About 5 minutes before game #3 (Canucks vs. Kings), I abruptly ran quickly or even speedily to the washroom… The reason for this turning point? I had to make sure no one would see me, needing some all of a sudden emergency space. When shutting the door I instantly shed a load of tears was bawling like no mercy in silence! Yep! Al because I was fearing another loss! After a min of this very intense reaction, I hurried to recompose though! Then, I went on to join my friend as if nothing had happened! :P Ya right! As if my friends did not see how much mascara had disappeared! ;-) Btw, #ThankYou so much for this wonderful year! #ILoveReadingU

  3. 1994: First time I saw my Canucks make it to the finals. Nathan Lafayette hits the post which could have tied the game in game 7. Canucks lose despite coming back from being down 3-1 in the series. As a 14 year old boy, I figured it would be the last time I cried.

    2011: Canucks go up 2-0 in the series against the Bruins. Eventually blow the series by being blown out in every game in Boston. I cried once again.

  4. I was a big Nordiques fan growing up.. I have never hurt so much as the day they moved away. That really, really, hurt.

    But mostly, as a child, I fell in love with the game. I’ve moved on from my dear Nordiques, but will love the game forever.

  5. Whenever my two favourite teams play against each other (the Habs and the Flyers) it HURTS! It’s like heartbreak when they battle on the ice!

  6. From Nicholas (via Twitter):

    My hockey love hurts story is the Canadiens disastrous season this year Ughhh embarrassing. #AllHabs #hockeylovehurts

  7. The Habs tend to get eliminated from the playoffs around my birthday. In 2008, I delayed my birthday party by a few weeks because I was in exams. The Flyers eliminated them the day after my party – as if I didn’t already have a headache from the night before. That definitely hurt.

  8. My “Hockey Love Hurts” stories:
    Playoffs 2007-2008 season: May 3, 2008 when the Flyers beat the Habs 6-4.and eliminated them……painful birthday…..:(

    June 29, 1990 when Chris Chelios was traded to the Chicago Blackhawks…….tears flowed…:(

  9. My #HockeyLoveHurts happened back in 1995, when my then favourite player, Patrick Roy, let me down by requesting a trade in front of the cameras. #AllHabs

  10. My #hockeylovehurts story would have to be the day that my favorite Montreal Canadien and who I wanted to “be” when I grew up got traded, Chris Chelios remained my favorite player for a long time but it was so hard to love him knowing he played for a different team.

  11. From Robert (via Twitter):

    My #HockeyLoveHurts will always be the Justin Williams high-stick on Saku Koivu in Game 3 of the Montreal-Carolina playoff series in 2006. #allhabs

  12. From Steven (via Twitter):

    My #hockeylovehurts moment has to be Nov 29th,2009, when Montreal traded Latendresse to Minnesota for…#sniff.. Benoit Pouliot :( #allhabs

  13. From Oli (via Twitter):

    After PK had tied it up in the last minutes of the game 7 to send it to OT, then losing #hockeylovehurts #AllHabs #devastated

  14. From Simon (via Twitter):

    My #AllHabs #HockeyLoveHurts moment is when Réjean Houle decided to trade my favorite Habs player, Patrick Roy.

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